Brands are getting creative with Snapchat Spectacles. The trendy glasses, which can shoot 10-second videos from the point of view of the wearer, are being utilized by marketers to “drive increased campaign awareness by leveraging and innovating a new content format.” Sour Patch Kids, one of the first brands to adopt the gear, released a video on how to make cookies with the candies from the perspective of a baker. More recently, Hyatt Hotels created videos from the perspectives of eight hotel employees around the world for their “For a World of Understanding” campaign. (Digiday)
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