Barnes & Noble is targeting the college crowd by not only selling them books but supporting their experience. Started as an off-campus bookstore across from NYU, Barnes & Noble has always been focused on students, who they say want experiences within bookstores and value connection and support. To “support them through their entire academic journey,” the company has started up TheCollegeJuice.com, offering financial advice, DIY-tips for living arrangements, and career guidance, which they report is their most-read category. (Marketing Land)
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