Can Spotify help the New York Times attract Millennial subscribers? The paper is currently offering free Spotify Premium access to new members who sign on for a one-year-digital subscription. According to the Times’ CRO, “If you think about the places where people spend their time in media, they spend a lot on music and a lot on news…So it made for a very positive association.” The partnership is a part of the paper’s efforts to reach 10 million digital subscribers, as well as to engage younger (Millennial) readers. (MediaPost)
