What should brands know about emerging teen app Houseparty? Developed by the creators of the now defunct Meerkat, the group video chat platform is already showing more promise than its predecessor: according to App Annie, it made the number four spot on the iOS App Store’s most-downloaded social network apps in January, while Meerkat only ever ranked 639th. Currently, ads are non-existent on the platform—and an obvious way to seamlessly integrate marketing is unclear—but with 60% of its users under 24, it has the potential to be a future marketing star. (Digiday)
