A young entrepreneur is presenting a ‘fresh perspective’ to the fragrance industry with cannabis perfume Reefer Madness. After an inspiring trip to a dispensary, founder Killian Wells discovered that fragrances were not among the many weed-focused products coming out of the marijuanaconomy. His collection of unisex scents don’t actually contain marijuana, but attempt to be authentic in aroma. According to Wells, the fragrance industry is ‘stale,’ and relies on mass-production, so his novelty line will appeal to the new generation of consumers. (Adweek)
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