Multicultural Millennials make up 42% of the U.S. Millennial population, and a new Nielsen report is diving into their purchasing power. Researchers say multicultural Millennials have a ‘profound influence’ on their peers and are representing a ‘new mainstream’ that is split between their family’s culture and their own. Spending more than $65 million a year, they’re also embracing their digital connections: almost half use their mobile devices to compare prices and browse to shop, and eight in ten agree the internet is a great place to buy products. (DiversityInc)
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