What’s next for the ‘anti-makeup makeup’ brand that has inspired a cult following? Now that they’ve recently secured funding, Milk Makeup has set their sights on more retail locations and live video for 2017. Stating that beauty “is a tactile industry, where people need to walk in, and see it and feel it,” the brand wants to quadruple their number of storefronts to new markets where they can target young consumers who want the effortless look. They will also continue putting focus on live video thorough platforms like Instagram and Snapchat, where they’ve begun to debut and demonstrate new products. (Glossy)
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