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Nordstrom is putting the spotlight on natural beauty.

Nordstrom is putting the spotlight on natural beauty. Although many retailers have ramped up their natural beauty offerings recently, Nordstrom will be going the extra step by opening “natural beauty outposts” within 46 of their brick-and-mortar locations, featuring brands that create products free from parabens, sulfates, or phthalates. Natural beauty is a category that young consumers are “clearly hungry for,” with revenues expected to exceed $13 billion by 2018. (Racked) 

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