L'Oréal Paris has taken Snapchat Spectacles to the red carpet. To capture behind-the-scenes action at the Golden Globes—including coveted footage of celebrities getting ready before the event—the beauty brand equipped ambassadors like celebrity makeup artist Sir John with pairs of the glasses. Footage streamed on the brand’s Snapchat account, giving fans an inside look at the event. Reportedly “always looking for new and innovative ways” to engage Millennial consumers, L’Oréal Paris has focused heavily on Snapchat, and was the first beauty brand to run a lens ad on the platform. (Digiday)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
