Nonprofits have found a new home on Instagram Stories. With the addition of swipe-able pages that can lead to outside sites on Stories, nonprofits can now share videos and images that drive empathy and “prompt immediate action.” The Malala Fund, which is aimed at educating girls in the global south, had “dismal” click-through rates on Instagram but chose to experiment with Stories and the new feature. Their Stories now prompt more site referrals than their Facebook and Twitter posts, and their promotional emails. (Fast Company)
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