How has “the decades-old category” of ride-on cars continued to spark demand from kids? Innovation and modernization. Sales of ride-on battery operated cars and accessories rose 10% over the last year to $449 million, and automotive licensees like Tesla, BMW, and Porsche are frequently joining in, with brands continually upgrading to create the next best thing. This year, Toy R Us speculates the most innovative and popular ride is the Wild Thing from Fisher-Price, which introduced a joystick instead of pedal to control driving. (Kidscreen)
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