Wendy’s is going all in on the sriracha trend. The brand is launching a new campaign focused directly at “hardcore” fans of the spicy sauce to promote their “sriracha-flavored fries and a chicken sandwich that has sriracha-infused cheese, a flavored bun and an aioli sauce.” Along with TV spots and digital content, Wendy’s has teamed up with BuzzFeed to create Will it Blend-style videos, and experimental content that pairs the sauce with random foods. (Adweek)
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