A team of Millennial entrepreneurs is taking on the nutritious food industry. The Nomva team, which has the advantage of being part of the target market, has created a solution for health-conscious young consumers looking for a convenient “super smoothie.” Nomva is pureed fruit and veggies with probiotics packaged in a portable pouch resembling products that Millennials grew up with—like Capri Suns. The founders were inspired by the generation’s increasing awareness of “daily choices,” and want to create products that upgrade their food experiences. (Food Business News)
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