Tinder has a new branded podcast to engage with young daters. DTR—short for “define the relationship”—is a six-part series that dives into dating in the digital era. The first episode focuses on the best way to start conversations, spotlighting Giphy data that those who use GIFs on Tinder are 30% more likely to get a response. According to Ypulse research, 40% of 18-33-year-olds are listening to podcasts and marketing experts say the outlet is ideal for brands looking to reach a captive audience. (The Wall Street Journal)
