Coke and Pepsi are both failing to appeal to young consumers.

Coke and Pepsi are both failing to appeal to young consumers. An analysis by Connexity has revealed that Coke’s largest audience is 35-44-years-old, Pepsi’s is 65 and older, and both are underindexing on the 18-24-year-old demographic. Both brands have added non-soda beverages to their offerings and gone small to appease health-conscious young consumers, but Connexity speculates that neither has figured out how to reach the group “perfectly yet.” (Adweek)