Coke and Pepsi are both failing to appeal to young consumers. An analysis by Connexity has revealed that Coke’s largest audience is 35-44-years-old, Pepsi’s is 65 and older, and both are underindexing on the 18-24-year-old demographic. Both brands have added non-soda beverages to their offerings and gone small to appease health-conscious young consumers, but Connexity speculates that neither has figured out how to reach the group “perfectly yet.” (Adweek)
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