Online U.K. retailer Boohoo is expanding in the U.S. with a focus on experiential shopping. The e-commerce site which provides “hyper-trendy fast fashion,” first came into the market via college tours and pop-up shops, and reported a 93% increase in revenue in the U.S. over the first six months of 2016. The brand plans to continue targeting Millennial and teen women with a physical branded space that will encourage engagement with representatives, and host community event and social activations. (Glossy)
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