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Marlboro’s Millennialized spin-off is reportedly drawing young smokers back to the brand.

Nov 29 2016

Marlboro’s Millennialized spin-off is reportedly drawing young smokers back to the brand. After losing 9% of 18-25-year-old market share between 2005-2011, they introduced Marlboro Black—a more affordable, bolder-tasting offering that ditches the classic ‘manly man’ cowboy for a more upscale, modern, urban image. The offshoot gained more than 1% of U.S. cigarette market share within its first year of launch and has helped the brand regain popularity with young adults. (The Wall Street Journal