Walmart is turning Cyber Monday into Cyber Week to keep up with Millennials’ holiday shopping habits.

Walmart is turning Cyber Monday into Cyber Week to keep up with Millennials’ holiday shopping habits. The event will launch right after Black Friday and continue into Cyber Monday when a new batch of deals will be revealed. To compete with Amazon, the retailer has almost tripled their online offerings, including products from brands like Michael Kors, Ray-Ban, and UGG that cannot be found in stores. Their recently improved “recommendation engine,” has also generated a 20% increase in customer engagement. (Business Insider)