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Keeping up with trends in an authentic voice is how a classic brand like Disney is staying relevant with the Millennial audience.

Nov 21 2016

Keeping up with trends in an authentic voice is how a classic brand like Disney is staying relevant with the Millennial audience. The brand, which has 1.7 billion total followers across all platforms, is taking focus off video ads in favor of video content that tells their brand’s stories. One project created in collaboration with Hasbro takes the popular YouTube unboxing trend and “flips the script,” showcasing the process of creating the toys. According to Hasbro: “People see about 8,000 marketing messages a day…Custom content should become entertainment and not just clutter.” (Adweek