Skincare brand Perricone MD is broadening their consumer scope to focus in on aging Millennials. The brand, which has traditionally relied on an older customer, has increased their digital media spend by 65% in 2016, utilizing social platforms and influencers to get young consumers to try and commit to their products. Their recently launched “No Makeup” makeup line designed to highlight a youthful appearance is another play for younger consumers. (Digiday)
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