NBC is leveraging their top shows to get Millennials to tune in to Thursday Night Football. For the first time, NBC Sports will be broadcasting part of the NFL season, and to secure young audiences they’re putting out custom content featuring the stars of shows like Superstore and The Voice enjoying the game. NBC says of the campaign, “We wanted to distinguish “TNF” with the proposition that Millennials start their weekend early. And what better way to reach Millennials than with the casts of their favorite shows watching “Thursday Night Football.” Of course, the campaign is intended to drive young audiences to watch those series as well. (MediaPost)
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