Auto brands are pulling out all the stops to get Millennials behind the wheel, so which ones have been most successful? Strategic Vision’s annual Consumer Love Index has revealed that “sporty cars and Subarus” are the most loved by Millennials: three vehicles in the top 10 are under the BMW brand and another two are from Subaru. According to Strategic Vision, Subaru is thriving with young consumers because they “attach [their] product to the core of who people are and what they aspire to be,” and take their focus beyond just cell phone capabilities. (Forbes)
