Amazon is turning books into chats to encourage kids to read. Rapids, the brand’s new mobile app, can tell hundreds of original stories, ranging from adventure and animals to science fiction, though chat-based dialogues with the characters from the story and custom illustrations. Targeting 7-12-year-olds, the app aims to get the “post-iPhone generation” excited about reading through its innovative format and humorous take on story-telling. (Fast Company)
