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Will Millennials’ holiday spending live up to expectations?

Nov 03 2016

Will Millennials’ holiday spending live up to expectations? Research is showing that young consumers are planning to spend more than ever this year, with PwC reporting a 26% increase in 18-34-year-old spending from last year and Adobe reporting a 45% increase. But with outstanding student loans totaling $1.3 trillion and Millennial spending skewing towards experiences, skeptics believe otherwise. According to Customer Growth Partners, holiday sales will increase by 4.1% this year, and Millennial spending will only increase by 1-2%. (CNBC