Will Millennials’ holiday spending live up to expectations? Research is showing that young consumers are planning to spend more than ever this year, with PwC reporting a 26% increase in 18-34-year-old spending from last year and Adobe reporting a 45% increase. But with outstanding student loans totaling $1.3 trillion and Millennial spending skewing towards experiences, skeptics believe otherwise. According to Customer Growth Partners, holiday sales will increase by 4.1% this year, and Millennial spending will only increase by 1-2%. (CNBC)
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