The 224-year-old New York Stock Exchange has found their “sweet spot” with young consumers on Snapchat. The brand is posting celebrity and businesspeople interviews, giving out career advice, and utilizing geo-filters on the social platform to spreading the message of their iconic floor to post-college consumers. The content has garnered a significant increase in followers, and the company has been hanging a massive sign on their building weekly to promote the account. (Adweek)
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