Amazon isn’t just young consumers’ favorite place to shop, it’s more relevant to Millennials in the U.S.

Amazon isn’t just young consumers’ favorite place to shop, it’s more relevant to Millennials in the U.S. than any other company. According to global marketing consultancy Prophet’s Brand Relevance Index, Apple has taken the top spot among all consumers for the second year in a row, but for Millennials Amazon is number one. The researchers pointed out that not only does the brand make life easier and provide reliable experiences, it’s also becoming a go-to for Millennial entertainment “as its streaming library expands.” (GeekWire)