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Pokémon Go has opened a whole new world for kids’ brands looking to join the AR space.

Oct 28 2016

Pokémon Go has opened a whole new world for kids’ brands looking to join the AR space. The app is credited for bringing augmented reality to the masses, but those in the interactive kids’ product field see Pokémon as just “a teaser” for what’s to come. “Smart” AR characters that react to their surroundings, AR children’s books and games, and educational tools. Content and monetization are the main focus of the industry, but the CEO of Legacy Games predicts, “You will see AR experiences when you go to Disneyland…You will see it implemented in amusement parks, museums and more.” (kidscreen)