Cap’n Crunch is going all in on targeting Millennial men.

Cap’n Crunch is going all in on targeting Millennial men. After gaining insight that young males are “some of [Cap’n Crunch’s] most prevalent consumers, who really love the brand and really love to talk about their love of it,” Quaker Oats has launched in-person experiences, designer apparel and accessories, and limited-edition sneakers all geared towards the group. Their recent Funny or Die sponsored series The Earliest Show, featuring Millennial comedian Ben Schwartz, used the insight that Millennial males enjoy the cereal as a late night snack as a launching point. (Fast Company)