Grocers are struggling to get Millennials down their aisles. Federal data is showing that 25-34-year-olds spent an average of $3,539 on groceries over the last year, “about $1,000 less in inflation-adjusted dollars than people that age spent in 1990.” These younger consumers are visiting supermarkets less frequently, perhaps thanks to the rise of online grocery services like AmazonFresh and the expansion of food offerings from retailers like Walmart. The financial crisis and Millennials’ delay in starting families are also being blamed. (The Wall Street Journal)
