AccorHotel’s new Millennial spin-off brand JO&JOE is all about “disrupt[ing] traditional notions of hotel keeping.” Expected to go global by 2020, the new hotels will be built in non-conventional spaces like “old industrial buildings or warehouses,” and aim to attract young travelers with an “open house” concept that “blends the best of private rental, hostel and hotel formats.” Accommodation types range from sharable sleeping areas, private apartments, hammocks, yurts, and caravans.

AccorHotel’s new Millennial spin-off brand JO&JOE is all about “disrupt[ing] traditional notions of hotel keeping.” Expected to go global by 2020, the new hotels will be built in non-conventional spaces like “old industrial buildings or warehouses,” and aim to attract young travelers with an “open house” concept that “blends the best of private rental, hostel and hotel formats.” Accommodation types range from sharable sleeping areas, private apartments, hammocks, yurts, and caravans. (Forbes)