GoldieBlox is tapping into influencers to continue to inspire girls to code. “Toy Hackers,” a weekly DIY YouTube series, features a different YouTube personality each episode and “GoldieBlox protagonists taking on a secret mission and building something out of household items —a pink piñata or a “flying carpet,” for instance — to save the day.” The toy brand has also made an effort to reach mothers on social media by showcasing accomplishments of young females and inspiring quotes. (Digiday)
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