Millennials would rather read the news than watch it. New data from Pew Research reveals that the increasing focus on video by digital publishers may be “largely driven by technology, platforms, and publishers rather than by strong consumer demand,” since 42% of 18-29-year-olds prefer to read news, compared to 38% who would rather watch. But the insight hardly means that young adults will bring newspapers back: in July, Pew reported that 54% of 18-29-year-olds would rather get their news online. (Nieman Lab)
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