Four out of five Millennials have never tried a Big Mac.

Four out of five Millennials have never tried a Big Mac. With the number of hamburgers sold their U.S. restaurants flatlining, McDonald’s has known for some time that young consumers are “immune to the charms of the special sauce,” instead choosing higher quality and customizable burgers from rival chains like Five Guys and Shake Shack. At the moment, making specialized burgers from scratch is not in the cards for the brand, since 70% of their U.S. sales is generated from drive-through sales, where speed is key. Instead they’ve implemented cage-free eggs, and are testing fresh beef and naturally-bred chickens. (Slate, The Inquisitr News)