Under Armour’s Snapchat game is racking up some impressive engagement scores.

Under Armour’s Snapchat game is racking up some impressive engagement scores. “It Comes From Below”—a sponsored game featuring NFL star Cam Newton—has so far been played by 20% of the network’s massive user base, and has generated an average 78 seconds of gameplay. Almost one in five players have also shared the game with one or more friends on the platform. Gatorade’s Serena Williams' Match Point game, which launched earlier this month, also saw significant numbers, with players spending an average 200 seconds on the game. (Adweek)