Louis Vuitton is tapping young influencers to maintain its iconic status in the luxury goods market, and appeal to younger shoppers. The brand’s spring collection is being promoted by next-gen celebs like Selena Gomez, Alicia Vikander, and Jaden Smith, who was cast in a Louis Vuitton womenswear campaign earlier this year. There are rumors that the young cast of cult-status series Stranger Things will be the next models for the brand—all are under 14-years-old and current Instagram celebrities. (brandchannel)
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