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Two-thirds of Millennial ad revenue is being lost thanks to ad blockers.

Sep 22 2016

Two-thirds of Millennial ad revenue is being lost thanks to ad blockers. A new study from Anatomy Media revealed that two out of three 18-24-year-olds are using an ad blocker software on their desktop or mobile device, with 36% blocking pre-roll ads on short-form videos and 28% for long-form content like a TV series. The study also found that seven in ten Millennials are using at least one form of piracy, whether downloading, streaming or on mobile, and 24% believe “that both downloading and streaming piracy are legal.” (MediaPost