It’s good to have fans.

It’s good to have fans. Creative firm Nelson Cash created a LaCroix fan site as a tribute to their favorite flavored sparkling water, where visitors can design their own flavors and cans. The page—not affiliated with the brand—took off, sparking a “more than 2,100 percent increase in mentions [of LaCroix’s Twitter handle and hashtag #LaCroix] the day after the site launched.” LaCroix has seen a doubling of sales over the past two years, and design has reportedly been key to their popularity. (Digiday)