Burberry has joined the see-now-buy-now trend to appeal to impatient Millennials, using a chatbot. Users can use the Facebook Messenger bot to experience the upcoming line ahead of its presentation, by viewing “a series of inspirations for the line,” and then buy pieces from a Burberry show space once their show is over this week. Additional information about the products are the discovered via a gamified exchange of GIFs and images, until they are directed to the places they will be able to buy the collection immediately after the London show. Tommy Hilfiger was the first to launch a fashion chatbot allowing purchasing right after viewing for New York Fashion Week. (Glossy)
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