Moët & Chandon hopes to get more Millennials drinking their champagne by paying tribute to ten iconic U.S. cities. Their Nectar Imperial Rosé Champagne will feature limited-edition labels with golden street maps for cities like New York, LA, Chicago, and Detroit to “modernize” and give the French beverage “an American twist.” Bottle designs have been a “recent theme for the brand” to target Millennials—they previously released a sleek black bottle with a silver cork cover for Moët & Chandon MCIII. Since last fall, they’ve also implemented a campaign to communicate reasons Millennials should celebrate with champagne outside of big events. (brandchannel, Food & Wine)
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