Vera Bradley is launching a “massive marketing blitz” to reach the one demographic they haven’t managed to hook: Millennials. The accessories retailer has had success selling their brightly printed, quilted bags to teen students and Boomer women, but has struggled to interest 25-35-year-old women moving “from college life to the corporate world.” Now, to target an “optimistic, organized” 28-year-old consumer who “appreciates beauty,” the retailer is introducing leather handbags with “trendy silhouettes” and phone-charging capabilities. (Washington Post)
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