Nordstrom is using emojis and GIFs in its latest play for young consumers. Earlier this year, the retailer hit the mark with Millennials, increasing their Snapchat following by 60% when they ran a contest for college students on the platform. Now they’re collaborating with Topshop to create an emoji keyboard app with images of actual products sold in stores. Along with the increased digital effort, their new spring campaign is showcasing a “lighter, more free-spirited version of Nordstrom,” that they hope “connects with a younger customer.” (ConsumerAffairs)
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