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After years of staying off mobile, Nintendo is going all in.

Sep 12 2016

After years of staying off mobile, Nintendo is going all in. The gaming brand is bringing its next big Mario game exclusively to Apple’s iPhones and iPads, bypassing consoles altogether to reach young consumers. The decision to release the game on mobile instead of a Nintendo console is highly unusual, especially from a brand that has been “notoriously slow to acknowledge” gaming on smartphones and tablets. But to reach kids today, mobile gaming can’t be ignored. The announcement is a huge “coup” for Apple, and boosted Nintendo’s stock by almost 30%. (Business Insider)