For Millennial moms, their smartphone is “their everything.” According to a new study, seven in ten Millennial moms are using their phones to go online, compared to just 30% of moms in other generations.

For Millennial moms, their smartphone is “their everything.” According to a new study, seven in ten Millennial moms are using their phones to go online, compared to just 30% of moms in other generations. Millennial moms are also more likely to follow companies and brands on social media, and Facebook is their number one platform with 76% stating they used it in the past week. Of those Millennial moms on social media, 61% say that posts can make them feel inadequate, compared to 50% of other moms. (eMarketer)