Coca-Cola is making coffee a big part of their future. Soda consumption is losing steam in the U.S., and the brand reported a 1% drop in sparkling-beverage sales by volume in their second quarter. Their “still” beverages, however, are thriving: since 2000 the brand has seen 10% increase in volume and their ice tea brand Gold Peak recently announced plans to enter the ready-to-drink coffee market. That market is estimated to be worth $2 billion dollars in the U.S., and has been linked by analysts as a reason for soda’s decline. (Business Insider)
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