Things (still) aren’t looking good for Abercrombie & Fitch. After struggling to bring in more shoppers to their flagship and mall-based locations, the retailer reported a 4% decrease in total revenue last quarter. Millennials have “created a teenage retail wasteland” with their preference for fast fashion and real-time access to trends, and Abercrombie & Fitch has attempted to keep up by shifting clothing and store design, and cutting back on the sexy ads. The retailer blames less tourist traffic for the sales decline and doesn’t expect the situation to improve for this year. (Forbes)
