Build-A-Bear has cashed in on the Pokémon Go craze.

Build-A-Bear has cashed in on the Pokémon Go craze. While other apps have suffered in the wake of the game’s popularity, many brands and businesses quickly figured out innovative ways to get in on the action—including hyping Pokémon products. Build-A-Bear just added an Eevee plush to its offerings, which already included a Pikachu plush. The new Pokémon  came with an “online exclusive” set of two outfits and a limited Eevee trading card for $62, and it has already sold out online. (Business Insider)