Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Millennial moms may be “the greatest lifetime monetary value of any consumer segment in the history of marketing,” so how can they be reached?

Aug 22 2016

Millennial moms may be “the greatest lifetime monetary value of any consumer segment in the history of marketing,” so how can they be reached? After following a group of Millennial moms, Connelly Partners’ say empathy is key for brands looking to connect. The advertising agency found that the pressure is on for the moms of today, as they juggle being experts in cyber-security, nutrition, education, and physical fitness, all while portraying a “put together” image. Brands need to acknowledge their anxieties and challenges while offering them resources and reminding them to embrace the hard work they’ve done so far. (Advertising Age