When it comes to home entertainment, young kids definitely have a say.

When it comes to home entertainment, young kids definitely have a say. Research has found that homes with young children in Europe and the U.S. have considerably above average tablet and connected device ownership. These homes also have a preference for streaming services like Netflix, Amazon, iTunes, and YouTube. However, for homes with kids 10-18-years-old, in-home entertainment devices and usage trend back to average, and even go lower than average on SVOD services and connected devices. The kids’ TV industry calls this period of time the “lost years” thanks to the difficulty of reaching this in-between group. (The Drum)