Estée Lauder has made Amber Rose the face of new brand Flirt. The surprising choice for the heritage brand was unexpected even for Rose herself: “I’m tatted, bald headed, I talk about sex like really raunchy…but I just speak my mind. Are you sure you want me for your brand?” However, Rose—who has 12 million followers on Instagram—is the perfect match for the brand’s targeting of “social media savvy Millennials.” Flirt’s products will be available only online and marketed heavily on social. It’s the latest in Estée Lauder’s efforts to appeal to young consumers “constantly embracing change.” (Racked)
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