The time has come for retailers “to embrace in-store mobile use” or risk getting left in the dust. According to Alliance Data, 84% say they use their phone for shopping assistance, 34% say they use it to check product information, and 22% consult friends on purchases. Evolving with these behaviors has become even more crucial for retailers, since for the digital generation being able to receive “immediate satisfaction” at stores is important: 82% of Millennials say it’s important for a brand to have a physical store, compared to 69% of Gen Xers and 65% of Boomers. (BizReport)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
