The time has come for retailers “to embrace in-store mobile use” or risk getting left in the dust.

The time has come for retailers “to embrace in-store mobile use” or risk getting left in the dust. According to Alliance Data, 84% say they use their phone for shopping assistance, 34% say they use it to check product information, and 22% consult friends on purchases. Evolving with these behaviors has become even more crucial for retailers, since for the digital generation being able to receive “immediate satisfaction” at stores is important: 82% of Millennials say it’s important for a brand to have a physical store, compared to 69% of Gen Xers and 65% of Boomers. (BizReport)